Acceptance of this unusual product at store level was suspect until it's actual release. Sales projections were exceeded upon it's introduction and an additional flavour SKU was added as part of the lineup. To date the product moves very well and has opened a whole new potential market offering in the ice cream section of our stores.

Loblaw Brands Ltd.
Canada
Phone: 1 41
Fax: 1 41
President's Choice Balsamic Vinegar

We believe this package is special because of it's very unique design treatment. It not only is a winner at store level but sets itself apart from most of the competitors with a really unconventional approach to the wrapping of a classic product. Tabled as a specialty Christmas item, sales of the product were so impressive the product was added to the item roster as a regular year round product.

Loblaw Brands Ltd.
Canada
Phone: 1 41
Fax: 1 41